While playing as Franklin, there is a side mission where you meet up with Beverly (the photographer), and he tells you that some people want to make a reality show about what he does as a celebrity photographer. On the wall next to where Beverly is, there is text that reads "Karma: It's A Chameleon". This is a reference to the band Culture Club and their 1983 single Kharma Chameleon.
You can find billboards in GTA 5 advertising "Rehab Island", which feature a logo very similar to that from Dead Island.
During a radio commercial, they say the people of Los Santos are taking drugs like crazy. They then begin to list some drugs, and one of them is called Zombix. This is a reference to the Zombrex drug in the Dead Rising series.
When you purchase the Downtown Cab Co., you will eventually get a mission to pick up and drop off a Korean pop singer called Kwack. He will complain that everyone calls him Quack. He will also say he made millions off a music video of him and a few strippers dancing around doing jockey like dance moves around a horse. This is a reference to the Gangnam Stylesong by PSY.
In the sports car heist mission, Franklin must get an old car called the Z-Type. That was the car driven by the Zaibatsu Corporation in GTA 2, and a luxury car in GTA 3.
The early setting of Grand Theft Auto: San Andreas returns in GTA V. The familiar cul-de-sac of Grove Street (the gang affiliated with Carl Johnson, the main protagonist in GTA: San Andreas) can be found in the Grapeseed area of the game. The Grove Street Families gang also makes an appearance in the form of a mural on the side of a building.
Additionally, there are references to other locations from San Andreas such as the Vinewood sign and the Los Santos International Airport.
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